Rough, Rugged & Moor

Endurance: ‘The struggle to continue against a mounting desire to stop’

Moor Endurance coaching, overriding self-perceived limitations

Through endurance we conquer

Personalised training plans

You will get a personalised training programme in Training peaks every week which will be tailored to your specific requirements. You tell me when you can train, how long for and what your goals are, and I then use that information to create a plan that I believe will give you the best chance of success. We will communicate as much or little as you need, because for coaching to be successful it needs to be a partnership and that can only be achieved through honest feedback. Sign up today following this link

Set training plans

If you are looking for a fully written training plan for a specific event or situation I can provide you a full plan in training peaks, which you then follow but without additional input from me

Coaching philosophy

I use a science based approach, that utilises the current peer reviewed literature to develop a long term plan to achieve your goals, whilst listening to your individual needs.


Working with Dave has been so rewarding. Before I was coached by him I was stuck and didn’t seem to be progressing. With some useful insights I have been able to focus on specific goals, and realise where I am strongest. Dave is is so flexible and has been able to work around my busy life, 3 children, a demanding job and despite only being able to average 3 runs a week on average I was able to complete my first ultra thanks to his expertise and support. I wouldn’t hesitate to recommend Dave as a coach. Whatever your running goals, he’s your man.

Taz Babiker



I’ve always enjoyed running as a recreational sport and never ever considered competing in a race until I met Dave. He opened up a whole world of trail running, bog moor leaping and routes off the beaten path which encouraged me to want to get into the trail race scene.

His guidance and infectious determination helped me win races and see some of the most beautiful places in Europe. This is largely because he is my coach as well as my partner, he built my training plan around my specific races and helps me to understand the training that suits my strengths and weaknesses (hill reps 😅)

I wouldn’t blame you if you think me biased but if he wasn’t a patient and knowledgeable coach I would have fired him a long time ago

Charly Hicks


Latest from the Blog

Recovery process part 1

I had spinal decompression surgery on the 26th April 2022. It was required because I had a compressed nerve in my spine that severely impacted my quality of life and wouldn’t heal itself. The surgeon said it was a success and I was discharged the next day. I was able to walk straight away but… Continue reading Recovery process part 1

12 week training plan

I have published a training plan which can be purchased on it’s own to provide you with a comprehensive and in depth 12 week programme. I wrote it for runners who are looking to step up from the 3 runs a week it starts with to a more rigorous programme. It is equally suited to… Continue reading 12 week training plan